INSIGHT: In the world of fine furnishings rarely do you find the words concrete and luxury in the same sentence. Often described as heavy,cumbersome,cold and uninviting. The team at Conqur had the challenge of overcoming public perception around their concrete based product line.
AMBITION: Our goal was to set them apart as leaders in their industry and showcase their high end products. We wanted to change public perception around the flexibility and the high end finishes that can be achieved, therefore allowing them to be noticed in mainstream retail outlets as a viable alternative to standard fixtures.
ACTION: We conducted a very detailed audit on emerging trends in the home furnishings space. We strategically positioned them as the authority in their field through a strong new brand strategy, incorporating a new look and feel that truly reflected the strength and beauty of their unique product line.