INSIGHT: With the current housing trend across capital cities in Australia seeing a shift towards multi-unit apartment and townhouse construction, the property development sector has never been more competitive. For new entrants into this sector, establishing a point of difference has been critical towards gaining consumer trust and competing against bigger and more known developers in the space.
AMBITION: For our client, we needed to create an iconic brand identity that would provide instant brand equity for the company, as well as positioning the client in the market as a trustworthy and established boutique development company.
ACTION: Our methodology towards approaching this project involved us providing branding solutions and a communications strategy for our clients long-term business objectives. We identified 5 key objectives through our Wordshop briefing process that provided us with a blueprint to shape a distinctive point of difference and brand identity.
IMPACT: Through addressing the business objectives that we identified for our client and crafting a compelling visual, verbal and value identity, the resolved result achieved for the client is an iconic brand identity that effectively positions Hartley as a leading property development company.