INSIGHT: With the allure of the sunshine state and an open market filled with ample real estate opportunities, the Gold Coast has developed into a hotspot for local and interstate investors looking to capitalise off affordable housing prices in the area.
AMBITION: As a renowned top-tier developer on the Gold Coast with numerous residential projects under construction, our client approached us seeking to partner with a branding firm that would be able to craft unique brand identities for each of their developments. These brand strategies would need to resonate with both owner occupier and investor consumers and drive pre sales to achieve specified benchmarks.
ACTION: Our debut project in this partnership saw our team over a period of 2 months strategically working towards shaping a brand identity that would seamlessly integrate into the existing brand narrative of all the clients developments in their series, whilst also exhibiting a distinctive visual identity.
IMPACT: The resolved brand strategy and creative delivered to the client was welcomed favourably and applauded for its strategic foundation, striking creative & strong emphasis on return on investment for both the client and their target market.