CASE STUDY (01)
We were tasked with creating the brand identity and event collateral for this world-class music festival hosted by Live Nation. Along with headliners Billie Eilish, Halsey, Demi Lovato and Skrillex, the concert would reach a global audience live from Los Angeles, with the whole event made available for online streaming.
More than just a positive concert experience, it was important that the Mind Aid brand identity demonstrated a genuine commitment to raising mental health awareness. The personal loss of their friend Avicci in 2018 inspired the formation of Mind Aid, and a tribute performance to his life and music would be a focus of the live event.
As a brand, Mind Aid represents inclusiveness, positivity, and the importance of community for our wellbeing. With an obvious nod to the first globally-televised benefit concert, Mind Aid is leading the new brand of social-impact event, from its festival launch through to ongoing fundraising initiatives.
CASE STUDY (02)
Our aim was to create a greater sense of ownership and competition at each tour location.
To achieve this, in collaboration with our friends at Limitless, we developed location specific sub-identities to be rolled out across each respective tour stop.
All applications, including Jerseys and branded bags, could be differentiated and customized through location due to the flexible framework of the brand identity.
The pursuit of your own potential as an athlete is in itself a rebellious act.
The ‘Make your Mark’ campaign was about re-writing what has been written and owning your story, and that’s what Underrated is all about. Players whose potential is far from being realized. Players who will leave their mark on the sport
CASE STUDY (03)
Alongside the CCV team, we developed the One&All brand.
“Our story is of a church that is passionate about all people and each of their unique journeys towards a relationship with Jesus. We are a rich and vibrant faith community committed to connecting every ONE to ALL God has promised them.
People world over are searching for truth and asking questions of faith; we want to be in the conversation. We wish to initiate positive discussion to unpack simple truths to those searching for more; to be faithful stewards of the gospel message of Jesus Christ.”
TRUTH & TRADITION. WEAK & STRONG. LOST & FOUND. SINNER & SAINT. INDIVIDUAL & COMMUNITY.
BOUND & FREE. SERVANTS & LEADERS. BIG & SMALL. LOCAL & GLOBAL.
TRUTH & LOVE.
LION & LAMB. ALPHA & OMEGA.
NEAR & FAR. HERE & NOW. YES & AMEN.
NOT ONE OR THE OTHER, NOT EITHER OR, BUT
ONE & ALL.
The church values were clear: reach, resource, and resonance. Beyond process and structure, we believed that One&All already had its secret sauce: an internal alignment to a powerful culture. Their goal was to bridge the gap between tradition (their rich history) and truth (the gospel message, contextualized for today).
They expressed a strong desire to be conversation-starters – not conversation-stoppers. This is a church community that willingly explores the polarities and paradoxes of faith – not shying away from difficult topics but rather, positioning gospel truths amid these questions. One&All is a brand that represents this One truth for All, communicated with love.
Clear communication results in a more aligned vision, and knowing your role in a vision can give renewed energy to positive contribution at every level. One&All is one church with many locations. We wanted to ensure that each campus had the same ‘DNA,’ balanced with the freedom to contextualize the gospel message. For this reason, the One&All visual identity is intentionally simple – and that leaves room for unlimited creative opportunities in its application.