Deliverables

Brand Strategy
Positioning
Brand Messaging
Visual Identity
Creative Direction
Launch Campaign

A record label, without the labels.

Anotherland is a record label with a bold belief that audiences are more important than algorithms and that good art finds its ears, eyes, and hearts. By giving artists creative freedom, ownership, and support, Anotherland is bringing us back to when art was colors, not just numbers. Yes, they’re technically a record label, but let’s not label them. They approached Flagship to help create the same boldness and distinction in their brand as their POV. So how do you create a counter-culture in a copy-paste industry?

Brand

12 notes; Infinite Possibilities

You give them the same infinite flexibility they give their artists. Easy right?! 

A music scale has 12 notes but infinite possibilities; this was the inspiration for both our mark and our brand expression. We built a design system that could shapeshift with the brand; illustrative but editorial, expressive but precise. The visual tone isn’t playful, or serious – just, transportive. Like the product itself, we wanted the brand to live in the liminal space between nostalgia and fantasy.

Anotherland isn’t about looking like a fragrance brand. It’s about feeling like a place. One you didn’t know you missed until you landed there.

Messaging

But how does it sound?

Anotherland isn’t a collection of suits, it’s a collective of artists, so our tone of voice shouldn’t sound like investors, it should sound like inventors. Conversational and approachable. A brand that dares you to dream and leads with familiarity.

The Plaque

• 23 artists signed

• 240+ releases

• 72 videos produced

• 40+ staff members including some industry heavy-hitters

• Successful 8-figure pre-seed capital raise.

“We endeavored to do something very different, and working with Flagship was game-changing for us in establishing that. They didn’t just understand our vision, they pushed it further.”

David Bagheri (CEO)