Masterbrand brand ID
Skincare & Suncare campaign
COOLA is a suncare brand that feels like California on your skin. They’re all about organic wellness, active lifestyles and supporting local communities. When they approached us, COOLA’s products were already making ripples. Our task was to start making serious waves for them as a premium brand.
To give COOLA a differentiated and elevated position in the market, we decided to go beyond the shoreline by speaking to optimistic, year-round moments when life feels sunny. We wanted to show that COOLA does more than protect your skin from the sun––it lets you live your best life anywhere the sun shines.