Introduction

Brand strategy
Brand messaging
Identity design
Event collateral

Mind Aid is a global music event by Live Nation, the world’s leading entertainment experience provider. Mind Aid is a social impact event aimed at raising awareness of the growing mental health crisis around the world.

Identity design

We were tasked with creating the brand identity and event collateral for this world-class event. More than just a positive concert experience, it was important that the Mind Aids identity demonstrated its understanding of a very complex social issue. We created a brand that represented inclusiveness, positivity, and the importance of community.