It’s Right Now Somewhere

Whenever. Wherever. However. That’s how a good time should be had. And that’s what all the dude-centric, aproned RTD cocktail companies forgot to solve for. The moment after the first sip. Crack a can, and you’re committed. The drink decides when you’re done.

Then three sisters spent six years deciding otherwise.

Nicole, Natalie, and Eva Elattrache tested hundreds of recipes chasing a premium cocktail that could actually move the way life does. Resealable. Spill-proof. Ready when you are, not the other way around. A cocktail that actually tastes like your favorite cocktail. Not too sweet, not too boozy. Just perfect. They had the product. They had the name, Triply, born from their sisterhood and the shared adventures behind it.

What they needed was a brand.

In a market dominated by cans, the pouch isn’t just different packaging. It’s a better way to live in the moment. You sip it, seal it, come back to it. The drink fits around your life instead of interrupting it. That’s a small change with big implications, and nobody in the premium space had claimed it yet.

The best moments don’t pause while you finish your drink.

They happen on the water, at the show, somewhere between the parking lot and wherever the night goes. Triply’s founders understood this intuitively. So they crafted a product that earned its place in moments worth remembering.

A cocktail not just made for travel, but inspired by it.

That became the foundation. Wherever. Whenever. However. Not a tagline applied to a product, but a worldview already living inside the brand. Our job was to make it visible.

We started where the founders did: with three.

Three sisters. Three cocktails. Three interlocking hearts.

After exploring numerous directions we landed on the Triply Sister mark, three faces merged into one mark. It carried the founding story, gave the brand real warmth, and brought a whimsy that set Triply apart from the sleek minimalism of the premium RTD space. It looked like a brand that was genuinely having fun.

The visual world followed.

Capri Blue and Vanilla as the primary palette, clean and ownable. Flavor-specific colors for each cocktail. Bold typography built for energy. A graphic language of hand-cut shapes and illustrated motifs that could wrap a pouch or fill a billboard without losing personality. Photography that was youthful, nostalgic, in-motion. The people in Triply’s world aren’t posing. They’re already somewhere worth being.

The visual identity gave the brand its face. The messaging platform gave it a voice.

Wherever. You can take them everywhere. They can take you anywhere.
Whenever. There’s no time like the present to enjoy what you’ve got with the ones you’re with.
However. It’s not just what you drink. It’s how you drink it.

Three modes, one brand, an inexhaustible system that flexes across OOH, social, digital, and merch without losing the thread. Exuberant, cheeky, alive.

The brand will come to life everywhere it needs to. Billboards. Buswraps. Social content built for the scroll. Merch people actually want to wear. Launch events that invite audiences into the Triply world. And packaging that tells the whole story before you even pick it up.

Triply launched with three cocktails. The Cosmo, The Margarita, The Mojito. Premium spirits, natural flavors, under 110 calories, and a SIP Award for each one. Six years of obsession, well spent.