Studies have shown that a strong, recognizable brand can give businesses increased customer loyalty, an improved image, and an identity customers can relate to.
Branding is more than just a logo and color scheme, your brand is everything that makes your business unique. If you want to have a brand the resonates online, you’re going to need a strong digital brand strategy.
Are you looking for new ways to optimize your brand on the internet? Don’t miss out on these 6 tips for optimizing your digital brand strategy.
Building a brand won’t happen overnight, and it’s going to take some research and work. We’re here to help you get everything you need to have the best digital brand strategy for your business.
Branding In The Digital Age
Some marketers would argue that digital branding is separate from other in person branding practices. But in today’s highly connected online world your digital brand needs to be in sync with every aspect of your business.
In the past businesses would only have to focus on their stores and print advertisements if they were working on their brand. Now there are a variety of channels and platforms businesses need to focus on.
You have social media profiles you can use to connect with people and learn more about your loyal customers. There are search engines that need to fed the right information about your business and brand.
This is why your digital brand is important. There’s so much happening, and you need to make sure that you’re consistent in everything.
Building Your Digital Brand Strategy
Creating an effective digital brand is going to require a mix of SEO, content, and design. Once all of these elements are outlined and working in tandem, you’ll have a digital brand you can be proud of.
Are you ready to create your business’ digital brand strategy? If you utilize these six must-follow tips your brand’s digital presence will be working hard for you and your customers.
Know Your Value
A big part of your business’ brand is going to be what sets you apart from the competition. Once you know how to demonstrate your value to your customer base, you’re ready to form a strong brand.
Pinpointing your business’ value to customers can be tough, that’s why it’s important to ask yourself the right questions. When you’re determining your value, focus on answering these important questions:
- What truly makes me different from my competitors?
- What values do my target customers have?
- What makes my product or service valuable to my customers?
- What’s the best way to demonstrate my value to customers online?
Know Your Customer
What do you know about your customers? You may know a few repeat customer’s names or even where they work, but what do you know about your customers as a whole?
Are they young twenty and thirty-something men with disposable income that value quality above all else? Do your customers have young children, or are their kids grown and out of the house?
Knowing your customer is just as important as knowing the value you provide them, and is critical for your digital brand strategy.
Businesses that don’t know their customers aren’t going to know how to properly market themselves or target the right people. If you want to get to know your customers, it’s time to do a little market research.
A simple way to learn about your customers is to give them a short survey. Ask them some key questions about their buying habits and demographics. Once you get enough responses, you’ll have an idea of your customer base.
Create Compelling Content
Content is an excellent way to educate potential customers about your brand or service.
When you’re in the digital space you need to make sure that blog content and social media posts are going up on the right platforms. Content is the first thing new customers see online, that’s why it’s important to make a good impression.
It’s important to not make content that seems too “salesy” or reads like a long ad. People don’t like feeling like they’re being sold to, but they do like learning new things.
Creating good content ties into knowing your own value. Think about the knowledge and expertise you have that your customers would want to tap into.
If you’re an expert in real estate, do a series of videos on how get homes in selling condition. If you know how to make smart investments write a post on how people should plan their retirement portfolios.
As long as your content says something valuable to the reader, you have something strong to share.
SEO Optimize Content
One of the reasons why content is such a powerful digital branding tool is because it’s a covert way to advertise your business. If you optimize your content for SEO, you can help build your brand and attract new customers at the same time.
Keywords are an important part of any SEO strategy. Putting the right keywords in your content will help ensure that customers find content that fits their needs.
Adding keywords to content is only one way to use SEO to improve your content and build your brand. Also be sure to interlink to relevant pages on your website when you add new content.
When you’re in the digital space, predictability and consistency are key. A killer digital brand strategy is going to fall flat if your message and image aren’t consistent across different digital channels.
Your customer should have the same experience regardless of if they’re on your website, social media profiles, or looking at your information in Bing or Google. Seeing different logos and conflicting information will hurt your brand.
A simple way to ensure consistency across all digital channels is to do a monthly check in on all of your digital assets.
Take a look at your social media profiles and make sure that you’re using the same logos and have the right contact information listed. Check in on Yelp and other review sites to make sure that your store hours are right.
Authenticity is an important part of brand’s identity. People don’t want to buy from brands they can’t trust. When you’re planning your digital brand strategy, make sure you live and die by your words.
If you position yourself as a brand that values quality, don’t use cheap materials to make your products. If your brand promises excellent customer service, invest in training your staff to provide the best service possible.
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Building a brand in the digital space doesn’t have to be a heavy lift for you. With the right background information and professional help, it’s possible you to have a strong brand you can stand behind.
If you want to see some examples of professional branding, check out our branding portfolio. And if you have any questions about branding or marketing reach out to us for help.