Introduction

Brand positioning
Brand messaging
Brand identity
Packaging design

Hailey Bieber has been one of the most influential faces in fashion and beauty for almost a decade.

With a wealth of knowledge and experience to share she decided it was time to launch her own cosmetic range. Starting that journey in 2020 she drew on the expertise of many, curating her team to bring a clear vision to life.

Opportunity

Hailey gets brands and she knew the value of getting the right foundations of a brand in place, choosing Flagship to assist in developing, refining and adding depth to the Rhode brand, positioning and identity.

We were asked to contribute to the creative and strategic positioning of the Rhode identity, along with developing direction for visuals and packaging across a core product range.

Collaboration

Working on Rhode looked like a team of world-class creatives and innovators collectively drawing together (sometimes literally), with Hailey at the helm, to create something greater than the sum of its parts.

With a clear vision and a passionate team, the results speak for themselves, but we think Hailey summed it up best below.